New Delhi, 13th December, 2012: Continuing to remain in the news for all the sterling reasons, AMRAPALI, India’s most iconic jewelry brand bags the LEADERS OF TOMORROW AWARDS 2012 at the third edition of ET NOW-India MART Leaders of Tomorrow Awards 2012,held at The Taj Palace, New Delhi. On this prestigious occasion leading Jewelry brand Amrapali wins the award in the category of Textile, Apparels & Accessories.
India’s biggest SME Awards that herald entry from 75,000 small and medium enterprises in 14 categories, the award is validated by Ernst & Young and finally selected after two stringent jury sessions. Shri. Rajiv Arora, co-founder Amrapali received the award from H.E. the Hon’ble Union Minister of Commerce and Industry and textiles, Shri Anand Sharma and industry stalwart Sunil Bharti Mittal, Founder, Chairman and Group CEO, Bharti Enterprises.
Rajiv Arora, Co Founder Amrapali stated, “It is indeed a privilege to receive this award on the behalf of all those anonymous master craftsmen who make Indian craft proud each day. India is the center of heritage design and me and the entire Amrapali group simply endeavors to preserve rare crafts and heritage of jewelry making.”
The ET Now-India MART Leaders of Tomorrow Awards focus on manufacturing industries consisting of Textile, Apparels & Accessories, FMCG & Consumer Durables,Pharmaceuticals, Drugs and Medical Products, Chemicals and Petrochemicals, Food and Agro Products, Home Décor and Handicrafts, Engineering Products, Auto Components, Electrical & Electronics and services category comprising of Transport & Logistics, IT / ITES-BPO / VAS, Travel & Hospitality, Healthcare, Biotech and Hospital Services. It also accords special recognition awards consisting of Woman Entrepreneur of the Year and SME of the Year (selected by jury out of the 14 winners in each category).
Within this illustrious week, Amrapali also remained in the news on the red carpet. The brand made it to the headlines in the U.S when stunning actor Katy Perry wore one of the signature Amrapali neck piece on the red carpet at the celebration Of Carole King And Her Music To Benefit Paul Newman’s The Painted Turtle Camp at Dolby Theatre in Hollywood, California.An exquisitely set collar embellished with stunning uncut stones the rose cut diamond necklace in an art deco design truly lit up her celebrated persona.
Back home in Mumbai, the iconic ever-green star Mr. Amitabh Bachchan wore bejeweled brooches by Amrapali to his show Kaun Banega Crorepati. An avid patron of the brand, Mr. Bachchan enjoys the richness of good design and his own sense of style is celebrated the world over. He flashes a series of Amrapali brooches in uncut and rose cut diamonds, rock emeralds all set in a very stunning renaissance style.
Says Tarang Designer & Head Of International Operations, Amrapali , “Amrapali has always been a jeweler to the stars and royal families since its inception. It is an absolute pleasure for us to have been the choice of Mr. Amitabh Bachchan for his show. A global fashion icon, Mr. Bachchan truly embodies the culture and heritage Amrapali depicts.”
Amrapali is the most often viewed Indian accessory and jewelry brand on the red carpet in Hollywood with global icons having worn their jewels with utmost elan. Indian divas too make Amrapali their first choice when they want to stun at a formal do. In the past iconic divas like Dimple Kapadia, AshwaryaRai, BipashaBasuhave worn Amrapali on the red carpet.
Amrapali traces it s origin to the year 1978, when Mr Rajiv Arora and Mr Rajesh Ajmera took upon themselves the task of showcasing to the world the exclusivity and magnificence of Indian jewelry. Amrapali is the only Indian Jewelry designers to present their collection in Fashion Weeks of Milan and New York. Amrapali’s list of honoured customers includes Mr. Shimon Peres Ex-Prime Minister of Israel, Her Majesty AshiWongchuk Queen of Bhutan, Maharani Padmini Devi and Princess Diya of the Jaipur Royal Family. Amrapali also has celebrities like Brad Pitt, Angelina Jolie, Rihanna, Shakira, Halle Berry, J.Lo, Beyonce, Frieda Pinto, Lucy Liu, Jennifer Hawkins, Padma Lakshmi, BipashaBasu, Priyanka Chopra, Twinkle Khanna, Rekha, KonkanaSen Sharma, among others, adorning its jewels.