Aspri Spirits hosted Negroni Week in India
ASPRI SPIRITS, importers and distributors of some of the finest brands in the world of wines and spirits celebrated the famous NEGRONI WEEK in India. The Negroni week was part of a global campaign to commemorate the renowned drink invented by Count Negroni, a legendary character that has stood the test of time.
A special event was hosted at Zerucco, Chanakyapuri , New Delhi to toast Negroni by creating the classic and innovative versions of the drink. Aspri Spirits initiated the Negroni Week in India by bringing together bars across the country to particpate in the Negroni week. It was a week-long celebration, of one of the world’s greatest cocktail wherein bars and restaurants raise money (minimum a $ 1 for each NEGRONI sold) to a local charitable organisation of their choice.
Mr.Arun Kumar, Co Founder, Aspri Spirits said, We are delighted to be associated with the Negroni Week, which enables us to raise a glass and also make a difference to the community.
CAMPARI is a contemporary and charismatic classic. The recipe, which has remained unchanged, originated in Novara in 1860 and is the base for some of the most famous cocktails around the world. It is s an alcoholic spirit obtained from the infusion of herbs, aromatic plants and fruit in alcohol and water with its vibrant red colour, intense aroma and inspiring flavor.
CAMPARI has always been a symbol of intrigue and pleasure, which unfurls itself into a captivating and stimulating drinking experience. These are the values that have made the brand famous throughout the world as an icon of passionate Italian style and excellence.
Established in 2004, ASPRI SPIRITS represents some of the finest brands in the world of Wines and Spirits and has emerged as an important player in the alcoholic beverage segment. The company with its commitment to ensure highest quality standards focuses on sales, marketing and distribution and is dedicated to bringing in premium international brands to the consumer in travel retail and domestic markets across the Indian sub-continent.