14th March 2017, New Delhi: Charu Singh hosted an evening to unveil Zooki- Multi Designer Galleria for women’s clothing, jewellery and accessories at Meher Chand Market, Lodhi Colony.
The evening turned out to be a gala event where the guests were able to preview the collection. Spotted at the event were Sweta & Deependra Hooda, Rajeev Shukla, Jay Panda, Neelam Pratap Rudy, Kaushlya Reddy, Radha Reddy, Piyush Goel, Ajit Singh, Designer Elisha W, Madhu Gowd Yashki and Supriya Sule, Gaurav and Elizabeth Gogoi enjoyed the evening to the hilt over sumptuous snacks and cocktails.
Zooki’s product range focus on dovetailing the rich heritage of Indian textiles, embroideries and colours with contemporary, innovative silhouettes and global trends. As part of this new and consolidated concept, Zooki will display the work of exciting and new talent alongside the independently curated offerings of established runway designers.
Zooki caters to the well-informed, globe-trotting, fashion-forward and image conscious women in the age demographic of 25 years and up who, while influenced by international icons and styles remain equally appreciative of India’s intrinsic strengths in design and fashion.
Zooki, with its multi brand, multi product offering further stands apart by combining the latest in world fashion with the consumer requirements of exclusivity and extremely competitive pricing. Affordable luxury in a concept like Zooki fills the gap that exists in women’s retail in India. With increasingly busy lifestyles and a rapidly increasing number of working women, time is of the essence in all shopping experiences.
Visually, the store itself is an ultra-modern and impactful space that focuses on providing a distinctive yet understated backdrop for showcasing the merchandise. With walls rendered in warm beige hues, wooden flooring, merchandise display units finished in dull bronze, and self-lit dark wooden shelves, the two-storey space exudes elegance and sophistication. Although compact, the division of space has been kept fluid through the innovative use of screens, providing an element of surprise at each corner. Impressive full height intricately perforated metal panels at the display window are visually striking, and give you a glimpse into the journey that Zooki wants its customers to take as soon as they walk through the door. Zooki wants its customers to take as soon as they walk through the door.
The Zooki concept allows women to explore styles from different designers under one roof instead of hopping from store to store. Additionally, Zooki’s comprehensive and consolidated offering allows shoppers to complete their entire look by adding jewellery , clutches, scarves etc. With multiple brands under one umbrella and keeping the product range fresh and exciting by continuously and exclusively showcasing new designers, new looks and new styles, Zooki will ensure the experience for its customers will be unique, fresh, seamless, and exclusive; all at an unmatched price point in this category.
About Charu Singh, Founder and Creative Head, Zooki
Charu has an undergraduate degree in B. Com (Honors) from Sri Venkateshwara College in Delhi University, and a post-graduate diploma from the Shri Ram College of Commerce. After an initial stint in Human Resources with Reliance Infocom, Charu began her entrepreneurial ventures in jewellery and fashion in 2008. She further acquired expertise in this field by studying jewelry design at the Gemological Institute of America (GIA) in London, and by actively working closely with leading designers in the fashion and jewellery space. With family commitments taking precedence in the interim period, Charu now takes her vision, knowledge and passion to the next level with Zooki.