Collection 2013 Advertising Campaign – Sexy.Spirited.Striking

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Launched in 2009, Holii brings together Hidesign, leading luxury leather bag company and Future Group, the largest retailer in India. Aimed at bringing in a distinct Indian aesthetics to bags, Holii reflects the lifestyle and heritage of the modern Indian woman.
Holi BigHolii speaks the idiom of the modern Indian woman who is eclectic in her style and likes to mix and match. There is a mysterious aura about her that is as complex as it is endearing. The latest campaign seeks to reach out to her familiarity with Indian culture and the zest for her modern lifestyle; and the way she dons them with passion. After all, isn’t style all about being sexy, spirited and striking?

The ad is an outdoor campaign and it will be circulated during the season time in National fashion and lifestyle publications. 5% of the turnover has been spent on the ad campaign.

CREDITS
Visualization and Photography – Dinh Thi Tien, Paris
Styling – Karuna Laungani, Mumbai
Hair and Make-up – Tania Travers, Australia
Model- Veena Kumari, London
Production – Parul Menezes, Mumbai

About Holii
Launched in 2009, Holii brings together Hidesign, leading luxury leather bag company and Future Group, the largest retailer in India. Aimed at bringing in a distinct Indian aesthetics to bags, Holii reflects the lifestyle and heritage of the modern Indian woman.

Crafted in genuine leather, the distinct look of Holii comes from combining India inspired motifs with a vibrant modern colour palette. The global, contemporary bag shapes make Holii a unique bag brand in the landscape of Indian fashion. New fashion ranges are introduced several times a year and reflect Holii’s continuous innovation and quick response to the constantly changing lifestyles of our customers. In a short span of three years Holii has made a name for itself as the original Indian bag brand. At present Holii is available through 10 exclusive boutiques across India, over 50 multi brand outlets like Central, Pantaloons, Lifestyle, Shoppers Stop etc, and on www.holii.in.

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