After seven years of personalized designing for her clientele, ace Designer Meerra Guptaa launches her flagship store ‘Meeraz’ catering to the popular demand of her ensembles from Delhiites. Delhi’s glam set turned up in full force at the opening of the store at the plush locale of Harsh Vihar in Pritampura, Delhi.
- Delhi’s glam set turns up in full force to support their favourite designer
- Meeraz offers an ethereal, elegant and pristine range of women’s wear
On the occasion of Meeraz opening designer Meerra said: “It’s been a fabulous journey for the past seven years designing for my customers on a personalized basis. My collection emphasizes fluidity in perfect harmony. It’s an elegant mix of tradition that offers an assortment of sarees in luscious georgette with brocade borders and delicate embroideries. The anarkalis with clean cut empire lines, sewn in hand-woven fabrics are embellished that add to the sensuality of the collection.”
Meerra feels that Fashion plays an important role in an individual’s personality. “Fashion is essentially about creating one’s own individuality and a distinct style statement. In addition people are often judged first by what they wear and since first impressions are important in today’s world, fashion plays a huge role in projecting the right image”, adds couturier Meerra Guptaa.
Among those who attended the opening included Soniya Sanjay Kapoor, DJ Ana Sachdeva, Shweta Sachani, Manya Sham Kohli, Mintoo Aneja, Varun Katyal, Anuj Lalwani, Jagnoor Aneja, Faisal Khan, Viresh Verma, designer Shipra and Piyush Gupta, Yotsana Atree and Dhara Agarwal amongst others.
Meerra Guptaa’s design philosophy is all about modern Indian women who would like to be independent but still attached to her Indian roots. She prefers to create ensemble which are a perfect blend of clean silhouettes, thoughtful detailing and a fresh pop of colours which brings a new lease of life to her collections.
Meeraz was established in the year 2009 to offer an ethereal, elegant and pristine range of women’s wear. The premium brand from the stable of excellent designer Meerra Gupta has been instrumental in bringing a paradigm shift to how couturiers in India now design bridal wear, party wear and ready to wear offerings. Meera spent her early years learning the garment industry up close and amassed a phenomenal experience which now reflects in her collections. Her luxurious indulgence in Indian aesthetics, crafts and heritage, beautifully culminates into feminine, regal and graceful style.