New Delhi, 16th September 2017: Designer Sonaakshi Raj unveils ‘SKIN’ at her new store in the heart of the capital city – Defence colony; New Delhi with Kriti Sanon. SKIN by Sonaakshi Raaj is a collection that is contemporary with a whimsical twist. A wild and magical concept resulting in sheer elegance & romance. SKIN is a peep show through embellished PVC. The collection features the label’s signature elegance and flamboyant needlecraft dazzle through this unique concept. With silhouettes that weave a dream around a woman’s body and eloquent drapes that fizz with glamour, SKIN features the renowned saree gowns that is synonymous with the label. Fashioned with drapes of tulle, blended georgettes, fringing & dripping embellishments, the silhouettes are laden with attention grabbing details.
The unexpected PVC takes the spotlight in this showcase by Sonaakshi. Merging through cultures, going from streetwear to runway material, the collection arrives with a feminist manifesto to welcome all kinds of women across the globe.
About Sonaakshi Raaj: Sonaakshi is a pioneer in contemporary Indian wear with her highly popularised Sari-Gowns for the new age women. She is also one of the very few Indian Designers who has been featured for her popular work on the website of Mercedes Benz New York Fashion Week. The designer has been recently honoured by the Times of India by winning the prestigious Times Retail Icon Award 2016 in the category of “Young Achiever in the field of Fashion” Recognising the Best in Retail. The Label Sonaakshi Raaj came into existence in 2009 and bagged the 1st position by winning the prestigious “CMAI APEX NATIONAL AWARD” for the “Best Upcoming Designer of the Year”. The Label retails couture from her flagship store in Mumbai & now Delhi as well as various multi-designer stores across the world.
Sonaakshi’s work has also been very popular amongst our Bollywood celebrities who have spotted her creations many a times at various appearances and red carpet events. Having styled the likes of Tiger Shroff, Shraddha Kapoor, Kriti Sanon, Nidhi Agerwal, Sonaakshi has created a niche for herself as a Bollywood stylist.