FOREVER 21 launched its first flagship store in Delhi

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Forever 21, Inc., headquartered in Los Angeles, California, is a specialty retailer of women’s and men’s clothing and accessories. Known for offering the hottest and most current fashion trends, at a great value to consumers, Forever 21 is a model for fast fashion.
Forever 21 store launch bigDLF Brands has announced a joint venture with international fashion label Forever 21. Forever 21 is a name celebrated by many style conscious and trend-savvy shoppers and has quickly become the source for the most current fashions at the greatest value. The brand is a destination point for on-trend fashion with budget-friendly price points and will open its first store in New Delhi on July 12, 2013.

Sharing his excitement on the launch, Forever 21 CEO, Do Won Chang said: “We are very pleased to have been given the opportunity to expand our business into New Delhi and hope to offer the customers of DLF Place Saket with a wide selection of fashion-forward merchandise at an affordable price.”

The store was opened for select consumers with a grand event on July 12, 2013 where famous Bollywood celebrity, Sidharth Malhotra, was in attendance. The actor chose 21 girls from the crowd gathered outside the store and gave them new looks using Forever 21 merchandise and shared some styling tips. The chosen ones were also invited for the launch party.

“We are proud to announce our joint venture with Forever 21 as we unveil our first flagship store at DLF Place Saket in Delhi”, says DLF Brands spokesperson Mr. Timmy Sarna. “We are looking to expand with more stores in both Delhi and Mumbai and the collection promises to offer an unprecedented selection of the latest international fashion trends at competitive prices.”

The new space will offer the customers of DLF Place Saket a large selection of merchandise in more than 14,500 square feet of retail space. Complementing Forever 21® apparel and accessories, the store will feature the retailer’s other brands, including 21MEN™, a line of fresh, fast fashion for men of all ages; Love & Beauty™ a cosmetics line; and Forever 21’s lingerie and shoe line

About Forever 21:Forever 21, Inc., headquartered in Los Angeles, California, is a specialty retailer of women’s and men’s clothing and accessories. Known for offering the hottest and most current fashion trends, at a great value to consumers, Forever 21 is a model for fast fashion. This model operates by keeping the store exciting with new merchandise brought in daily. The retailer operates over 525 stores in the United States, with international operations in Canada, China, Colombia, Costa Rica, Europe, Hong Kong, India, Israel, Japan, Korea, Mexico, Philippines and United Kingdom. For more information please visit: www.forever21.com

About DLF Brands: Headed by Mr. Timmy Sarna, Managing Director, DLF Brands Ltd. was formed in 2008; the company’s strategic intent is to develop successful partnerships with international brands considered “Best in their category”. DLF Brands Ltd. is committed to quality, trust and customer sensitivity, and delivers on promises with agility, financial prudence and in tune with the highest global standards. DLF Brands Ltd. is a fully owned subsidiary of DLF Ltd.

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