Freecultr Express launches a new style for women
Create an effortlessly stylish wardrobe and celebrate the season with cool and fashionable FREECULTR Express cotton tees. This monsoon, FREECULTR Express introduces a new cotton variant called casual tees for women. Designed in both Boat Neck and V-neck styles and keeping in sync with the monsoon theme, this latest offering of cotton rich fabric is prepared using a distinct mix of Cotton (60%) and Polyester (40%). This gives the designs a more comfortable and natural feel, plus a matte finish. This cotton variant (Boat Neck and V-neck) will be referred to as Casual Women’s Tee. The base cost of the t-shirt is Rs 450/-
Earlier this month FREECULTUR Express also launched an online tee store in collaboration with Yash Raj Films, thus offering their fans an opportunity to own their most treasured memories from their favourite movies across genres.
As of date the online platform has already enabled 18000+ individual designers promoting 65000+ designs through their personalized tee-stores invariably making it the largest collection of crowd sourced T-shirts to shop from. The digital platform is currently LIVE at www.freecultr.com
FREECULTR is a premium lifestyle brand with one simple goal – design and deliver products that reflect the brands true essence, freedom. Through colours, styles, fits and fabrics, the brand constantly aims at innovating itself and adapts to ever changing scenarios to ensure the customer gets the easiest and quickest access to the brand, may it be on the web, mobile or retail space. The brand has it’s roots well set in another business in a similar segment since it’s launch in 2011, the lifestyle brand made its mark as a trend leader in the casual wear category, being the first to introduce innovative products like Coloured Bottom Wear, Loafers, and the largest range of Henleys in India. FREECULTR strives to offer a seamless online and offline shopping experience with a full range of lifestyle apparel, accessories, and footwear delivered directly at your doorstep or over the counter. Featuring Henleys, casual tees, polos, denims, pants, chinos, footwear and accessories, FREECULTR carries the best of lifestyle essentials and the latest in international sensibilities at extremely affordable prices.
Recognized for its innovation in retail, FREECULTR was awarded ‘Most Innovative Retail Concept’ for the proprietary Touch Screen App, TapShop, created by FREECULTR, at the Asia Retail Congress 2014, and ‘Store Concept of the Year’ at the Economic Times Retail Awards 2014.
About FREECULTR Express
‘FREECULTR Express’ is a simplified crowd-sourced design platform which allows anyone to create and sell t-shirts through their very own personalized tee-store featuring original and authentic digital content. The platform is based on the shared economy model, through use of technology to help connect users with the buyers in the form of a product. The creator’s also get to set their own prices & keep the profits from the sales proceed without any investments in inventory, operations and logistics.