French cookware,Le Creusets, first ever Pop up store in Indias national capital

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Le Creuset is set to erect its pop up shop in New Delhi in August 2013 which will stand till 20th September at the Select Citywalk Mall in New Delhi. This will be hopefully followed by a regional expansion, across India over the next few years.
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Pop up stores have become a global phenomenon and Le Creuset is bringing its first Pop Up concept in India. Having secured the 100% FDI Licence in Single Brand retail in India, this is a preview to the company owned Brand stores that Le Creuset plans to launch in premium malls & high streets in India. The concept is a cross section of the European brand store concept and has a classy, international feel to it.

With the uniqueness in product design and colours adding to the aesthetics of the global concept, this store is set to draw interest and attention and pull those passionate cooks in for a feast.

Le Creuset, an iconic French cookware brand, is synonymous with providing professional results and is renowned worldwide for its high quality cookware, stoneware, kitchen textiles and wine accessories. Stock will include iconic enameled Cast Iron, 3-ply Stainless Steel and award-winning Toughened Non-Stick pans plus the stoneware patisserie and baking ranges, kitchen textiles and wine accessories.

For the first time, Delhi will witness the complete range of Le Creuset; the array of colours, part of its stylized and signature cast iron and stoneware collection, the 3 Ply Stainless Steel and Toughened Non stick range, Wine accessories, to suit the cooking, baking and dining needs and delight every consumer. With expertise dating back to 1925, the professional kitchenware not only meets the exacting standards of renowned chefs worldwide, but also the highest standards of anyone who loves to prepare delicious food at home.

Le Creuset’s Commercial Manager, Mr. Ankur Damani states,”Le Creuset is the perfect brand for any kitchen. Especially in today’s time when we see that kitchens are becoming an integral part of fashion and lifestyle like a living room or bedroom, Le Creuset will fit perfectly and add to the style and design. The colours, quality, the way it has been manufactured, the product speaks for itself and is a unique proposition for the consumers in India.

Le Creuset’s Cast Iron for that matter is a wonder in itself. It comes with a life time guarantee which means it’s a onetime well made investment.”

Le Creuset is set to erect its pop up shop in New Delhi in August 2013 which will stand till 20th September at the Select Citywalk Mall in New Delhi. This will be hopefully followed by a regional expansion, across India over the next few years.

Le Creuset will replicate the magical and experiential elements of its renowned cookware experience for the Indian consumer and even Indianize the products with respect to the requirement.

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