Gandhi Jayanti Cleanliness Drive at Lodi Road on October 2, 2016.

Gandhi Jayanti Cleanliness Drive

“Keep India Beautiful” in association with “CII Young Indians – Delhi Chapter” Celebrated“Gandhi Jayanti”with Gandhi Jayanti Cleanliness Drive special emphasis on plastic recycling and reducing plastic pollution. This drive was supported by PomPom which get these recyclable plastics converted back into a raw form to be used to create new different products.

  • Keep India Beautiful is a non-profit organisation working towards making and keeping India beautiful.
  • CII Young Indiansis a non-profit organisation playing a proactive role in India’s development process.


New Delhi, October 2, 2016: After the stupendous success of ‘Run to Clean’ Campaign hosted on June 26, 2016 at Connaught Place and “Independence Day Cleanliness Celebration” at Noida on August 14, 2016, Keep India Beautiful in association with CII Young Indiansorganised another cleanliness drive, at Lodi Road, with a difference wherein special emphasis was on plastic recycling and reducing plastic pollution. Community Participation was the theme of this cleanliness drive and volunteers marched carrying biodegradable garbage backpacks and gloves, picking plastic litter from their surroundings. Aftercollecting more than 20 Kgs plastic, it was handed over to the POM POM team.A detailed case study would soon come up, analysing today’s drive with measures to reduce plastic use and pollution. Objective of this drive was to raise awareness for conserving energy & natural resources, reducing plastic pollution& greenhouse gases and not over burdening landfills as it takes hundreds of years for plastic to break down in a landfill.

The event was free of charge for all.

PuneetPuri, Director, Keep India Beautiful said, “The more we recycle, the less garbage winds up in our landfills. By reusing plastics we can save production and energy costs, and reduce the negative on the environment.”

Chirag Mehta, Chair Delhi Swachhadds, “We would keep on coming up with these kind of activities, with end to end solutions to conserve our environment”.

About Keep India Beautiful
It is a national non-profit striving towards inspiring and educating people for keeping our communities clean and beautiful. Cleanliness, tackling litter, waste minimization, recycling, water and air pollution are huge issues in our otherwise wonderful country India. Keep India Beautiful provides expertise, programs and resources to realize the dream of “a clean, green and healthy India”. You may read more about the initiative on

About CII Young Indians
Young Indians (Yi) is an integral part of the Confederation of Indian Industry (CII), a non-profit organisation playing a proactive role in India’s development process. Yi has around 1837 direct members in 37 chapters, and engages around 10500 students through chaupals, under the brand ‘Yuva’. The Yi membership includes young progressive Indians and comprises entrepreneurs, professionals and achievers from different walks of life. You may read more about Yi on