Lakmé Fashion Week Summer

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In its 15th year, Lakmé Fashion Week once again opened doors to aspiring models who showcased their best at the model auditions held at the Palladium Hotel, Mumbai.
11 fresh faces with the Jury members at LFW SR 2015 Model Auditions (1)
In its 15th year, Lakmé Fashion Week once again opened doors to aspiring models who showcased their best at the model auditions held at the Palladium Hotel, Mumbai.

An eclectic panel of judges chose 11 winners after three rigorous and competitive rounds of auditions for the upcoming Lakmé Fashion Week Summer/Resort 2015. A whooping 130 aspiring Indian and international models turned up at the most coveted model hunt of the nation.

The LFW Model Auditions is by far, India’s most popular and revered launch pad for budding models, having introduced some of the most successful names in the industry like Katrina Kaif, Yana Gupta, Mugdha Godse and Miss India World Kanishta Dhankar, among others. The initiative is an integral part of LFW’s commitment to continuously provide a foundation for new and emerging runway talent.
Saket Dhankar, Head – Fashion, IMG Reliance, said: “Lakmé Fashion Week is known to bring forth some of the finest faces of fashion and runway divas. Model auditions is an integral part of the process each season to discover and infuse new talent into Lakmé Fashion Week. We acknowledge the vital role that models play in the success of a fashion week, this season too we are elated to have yet again introduced 11 promising faces to the fashion fraternity.”

Here’s what Purnima Lamba, Head of Innovation, Lakmé had to say: “Over the last 15 years Lakmé has discovered some of the most sought after faces in the industry. A curator of runway fashion, Lakmé Fashion Week continues to be the perfect platform to discover some of the most beautiful faces from around the country and the model auditions are yet another way in which LFW reinvents the future of fashion.”

The jury panel comprised a mix of, fashion experts and stalwarts of the Indian fashion industry, including top model Sarah Jane Dais; ace photographer Rohan Shrestha; fashion choreographers Lubna Adams and Rashmi Virmani; along with Saket Dhankar, Head Fashion, IMG Reliance and Purnima Lamba, Head of Innovation, Lakmé.

About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world.” LFW is organized twice every year. Lakmé Fashion Week Summer/Resort 2015 will be held from March 18 – March 22, 2015 at Palladium Hotel, Mumbai. For further information log on to http://www.Lakméfashionweek.co.in

About Lakmé:
Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to www.lakméindia.com

About IMG Reliance:
IMG Reliance Pvt Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India’s largest and most recognized private sector company, and IMG Worldwide (IMG), the world’s leading sports marketing and management company. The joint venture company will develop, market and manage sports and entertainment in India. Its current assets include India’s premier fashion event, Lakmé Fashion Week and South Asia’s only ATP World Tour event, the Aircel Chennai Open. IMG Reliance has entered agreements with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India and the All India Football Federation (AIFF), to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including – basketball, soccer and tennis-at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.

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