Naomi Campbell conceived and launched Fashion For Relief in 2005 with a unique show during New York Fashion Week as a way to mobilize the fashion industry to support important causes.
Supermodel Naomi Campbell, the president of the charity ‘Fashion For Relief’ has launched a specially designed bag in India in collaboration with Koovs.com to help raise money for Udayan Care helping women and children in India.
The reusable bag will have a selling value of 350.00 INR but will be given away free with each order of the new KOOVS private label product. Koovs will donate part of the proceeds from each garment sold from the new Koovs private label collection to Udayan Care on behalf of Fashion For Relief.
Naomi Campbell conceived and launched Fashion For Relief in 2005 with a unique show during New York Fashion Week as a way to mobilize the fashion industry to support important causes. Since its conception, Fashion For Relief has presented star studded events in New York, London, Cannes, Moscow, Mumbai and Dar Es Salaam and has raised millions of dollars for various causes and aided people in need around the globe. Campbell collaborates with some of the biggest names in fashion including high-profile designers like Dolce & Gabbana and Alaia and calls upon some of the best models in the world to walk the runway for Fashion For Relief. Following the show, donated designer styles are auctioned off for charity, either at the event or online.
Koovs, an online fashion retailer, is based out of New Delhi, India and is a private venture promoted by Anant Nahata. Koovs aims to be the biggest online fashion retailer in the country by 2020.
The charity collaboration was initiated by GDX Connect and is jointly spearheaded by Naomi Campbell and Lord Waheed Alli who is taking his success with ASOS to India with online fashion retailer Koovs as Chairman of the Company.