The Indian Luxury Expo in association with Brand Republix

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The Indian Luxury Expo, in association with Brand Republix and FICCI, organized a press conference to announce the final participants and sponsors at Dusit Devarana on 17th February, amidst the partners and brand representatives.
Ms. Shweta Kohli, Founder, Brand Republix (BRx) (2)The Indian Luxury Expo, in association with Brand Republix and FICCI, organized a press conference to announce the final participants and sponsors at Dusit Devarana on 17th February, amidst the partners and brand representatives. The announcement witnessed the participating brands’ representatives showcasing the exclusive edition and collection at the Press Conference. Present at the occasion were leading luxury brands giving a sneak preview of the exclusive collection to be showcased at The Indian Luxury Expo.

The Indian Luxury Expo, a one- of- its kind Travelling Expo, showcasing luxury brands, will be held in New Delhi from 27th February-1st March 2015 at the DLF Emporio, the ultimate luxury destination. The Strategy Partner for the Delhi Edition is Brand Republix while FICCI (Federation of Indian Chambers of Commerce and Industry) is the industry partner for the same. Cricketer Yuvraj Singh’s non-profit organization, Youwecan will be the charity partner and a part of the sales proceeds will go to this organization that aids cancer patients. Thinking of You, a luxury gift management service is the Celebration Partner. The Lux Cafe is the Online Mazagine Partner; Stories by Joseph Radhik, the Photography Partner will capture the event with exquisite charm; BVC the Logistics Partner & Hospitality Partner Dusit Devarana, host of this grandeur press conference. The Indian Luxury Expo promises to be high-octane luxury extravaganza covering across 20 lifestyle segments like Art & Collectibles, luxury Apparel and accessories, Banking, Luxury Home Décor and Luxury automated services. The Indian Luxury Expo will be a 7 city tour which will be held in New Delhi followed by Pune, Mumbai, Bangalore, Chennai, Hyderabad and Kolkata.

Mr. Karan Bhangay, Founder & CEO, said, “The Indian Luxury Expo endeavors to bring the best of luxury brands and the connoisseurs under the same roof. We work on bringing a large portfolio of brands to the consumer who looks for premium products.” He adds, “Since 2012 we have been organizing the Luxury Expo in different cities where there is a demand for luxury. Initially it was a task to enable, engage and entertain people and to make them understand luxury. Footfalls have now increased during the last few editions as people understand luxury and are now aware of what to expect from the Luxury Expo. This year we plan to take this Expo to 7 cities across India.”
Ms. Shweta Kohli, Founder, Brand Republix (BRx), a business communication firm for the luxury premium market further added, “Luxury products are an investment for some, addiction for some and pure retail therapy for the others. In a complex market like India, such an event property is crucial to understand both consumer and market dynamics as well as to help curate upcoming new niche products.”
Mr. Vishal Reddy, Co-founder, said, “The Indian Luxury Expo is at the forefront of booming luxury market, bringing brands and their audience together in an ideal mood of opulence, awe, fun and shopping. With an intelligently curated multi-city tour of India and abroad, many of our clients don’t look beyond our expo to meet their marketing goals.”
WOWSOME-is the Augmented Reality Partner. WOWSOME is an engagement app that adds digital interactivity to WOW Art are 2D and 3D animated objects that users can choose from a catalogue, and take pictures with like a photobooth. WOWSOME Motion Print enhances print media with interactive extras, like videos, images, quick links, 360 degree views, 3D & coupons.

Celebration Partner ‘Thinking of you’ is an upcoming venture launched by Spectrum, a part of Air One Group. The Group already has a diversified Aviation business line and they are now foraying into the new age business, a fusion of E-commerce and Modern Retail with a range of Celebration and Gift Management Services.
The ideology behind the brand ‘Thinking of You’ is to spread happiness as you ‘gift’. They function on the core concept of giving happiness, by giving a meaningful expression to it in the art of gifting. “We are introducing a range of gifting services, which will cater to more than 110 occasions and will address the universal need for happiness. We are thinking beyond sending and receiving gifts; Thinking of You is about turning special moments into experiences, and thus lifetime memories”, said Chirag Sharma, COO, while highlighting the creed further.
Coming up as country’s first Ultimate Gifting Destination – Thinking of You will bring to the customers a plethora of items like Silver Art, Lifestyle Electronics, Fashion & Lifestyle, Perfumes, Home & Décor, Toys, Accessories, Flowers, Cakes, Hampers Etc. This range of high quality, luxury gifting items will be available both online and offline at the Experience Studio and across 50 retail outlets in Delhi-NCR within a period of 12 month’s time. In the next three years the Company hopes to expand their presence in 25 select cities with 500 stores.

About TILE
TILE is a unique, one of its kind platform in India to connect the luxury brands with their target audience directly. A wide assortment of luxury and affluent brands of global stature shall be exhibited ranging across various categories. The expo consists of a highly esteemed advisory board and personally invited guests, which make it a perfect opportunity for networking. To say the least, in a country where luxury brands are still struggling to optimally reach the target audience in such a huge population, TILE promises to make it easier, much easier.

Mr. Karan Bhangay
(Founder The Indian Luxury Expo/ Jukebox Entertainment)
(Co Founder WoWsome Application)
(Co Chair Ficci, Luxury Lifestyle Wing)
Karan Bhangay, can be best described as a social impact serial entrepreneur and brains behind more than half a dozen start-ups and burgeoning ventures. His ambition, vision and prowess has been instrumental in crafting many success stories starting with establishing Jukebox Media – leading entertainment and lifestyle firm in South India, reigning Founder and CEO at The Indian Luxury Expo –Premier platform for luxe offerings under one roof, Co-Founder of WOWSOME, India’s finest feature rich augmented reality app and recently his substantial efforts were acknowledged by being honored as the Co-Chairperson for FICCI Luxury in India.
Shweta S. Kohli
Shweta S. Kohli is the Founder of Brand Republix (BRx), a unique business consulting firm of luxury premium market. She holds over 14 years of International global marketing experience in the retail, luxury and banking sector spanning across countries including USA, UK, South Africa, Spain, UAE and India. Shweta is a former alumni from India’s leading fashion school, the National Institute of Fashion Technology (NIFT), and a certified digital media specialist. She brings a unique combination of corporate finance experience acquired from her career in the banking sector in USA and luxury and lifestyle brand expertise from her marketing and corporate role and consultancy assignments across the globe. She has also served as advisory board to various luxury businesses and retail companies. Shweta started BRx after seeing a market gap in relevant, localized and bespoke marketing and business development services.
Vishal Reddy
(Co-Founder The Indian Luxury Expo/ Jukebox Entertainment)
(Founder WOWSOME Application)
(Founder CANGARD)
An outrageous serial entrepreneur, innovator and skilled business manager with concerns in advertising, luxury, technology, biotech and even a successful stint with agriculture in Africa. Vishal brings in the most current best practices and a coherent vision to any enterprise he honors. Between his engineering degree and business management at IIM I, Vishal sailed through his early jobs with the big five and created CANGARD to introduce Integrative Oncology – mode of treatment where allopathic medicines are complemented by natural remedies for faster recovery. CANGARD makes evidence based herbal supplements for cancer patients that aid recovery and improve quality of life.

Vishal does not create products, he creates new industries. His propensity to go beyond the overt and his passion for marketing lead him creating the next generation mass advertising medium realizing the disruptive potential of Augmented Reality, WOWSOME – a mobile engagement app – with a feel unlike anything experienced before, and got the first clients all in under a year.

During the extraordinary time of creating WOWSOME, Vishal also became a strategic investor in The Indian Luxury Expo – a spectacular venture to unearth and represent the most exquisite of luxury brands.

Vishal believes in the power of giving to the universe. Since its inception, Vishal has personally raised funds for CURE Foundation to provide quality cancer treatment to underprivileged patients. He also created Cancer Crusaders Invitation Cup (CCIC) – now the most revered cancer awareness fund raiser golf tournament. Every year Vishal donates to GreenPeace and Plan India.

JUKEBOX ENTERTAINMENT

Jukebox Entertainment is a full service 360’ Indian registered, integrated consultancy offering the very best in branding, content, advertising, marketing, via events, expos, and various outreach projects. It is the next generation creative boutique, which provides the best-offbeat designs and marketing services for companies of all sizes from established corporate, high street brands to ambitious one-person start-ups from around India since 2009. The strength of our innovative work and superior execution rests on the knowledge, experience and creativity of the team.

The Indian Luxury Expo by Jukebox Entertainment is designed to showcase the finest luxury brands across various verticals under a single roof which in turn will facilitate traders and consumers with the opportunity of choosing the best amongst the best in the luxury market. In a country where luxury brands are still wondering how to reach their core consumer among this vast Indian population, The Indian Luxury Expo promises to make that task easier for all.
Jukebox Entertainment also otherwise has a few startups apart from WOWSOME and TILE which are The Luxury Box, Visionary the Book, Super7Cricket and LunchWithVip.

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